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Engage Your Online Community
Module 1: Mindset & Setting Baselines
Welcome ✨ >> Read First
Our Online Community 🏡
Course Benchmarking
Mindset Shift: A Quick Audio Reminder of What Really Matters
Mindset Shift: Conventional Wisdom to Forget Before You Start (9:26)
Choice, Connection, Progress (4:52)
How to Use Our Google Docs Templates (6:00)
Tools of the "Community Engagement" Trade (14:11)
Beginner's Average Metrics (4:14)
Module 1: Completion Quiz
Module 2: Address Assumptions & Stay Open with Research
Intro to Community Engagement Research (4:26)
Live Instruction Session 2022: Deep Dive into Research (79:06)
Research Module Checklist (5:37)
Ecosystem Mapping: Competitor and Inspiration Research (13:50)
🏁 MENTORSHIP CHECKPOINT: Submit work for feedback
Organizational Interviews (11:12)
Surveys (6:06)
Member Interviews (6:47)
🏁 MENTORSHIP CHECKPOINT: Submit work for feedback
Empathy Mapping (9:34)
[BONUS Resource] Survey and Interview Results Deck
Member Personas (4:21)
🏁 MENTORSHIP CHECKPOINT: Submit work for feedback
💎 ACHIEVEMENT UNLOCKED! Assignment Checklist & Module Reward
Module 3: Setting Strategic Constraints with Purpose, Values, and Voice
Introduction to Community Purpose, Values & Voice (2:07)
Live Instruction Session: Purpose, Values & Voice (84:35)
Purpose Statement (16:27)
Translating Your Purpose Statement Into a Galvanizing Tagline (6:22)
🏁 MENTORSHIP CHECKPOINT: Internal & External Purpose Statements
Community Values (6:25)
Community Voice (11:16)
Audit and Improve Your Member Experience (22:36)
Draft Your Community Playbook
🏁 MENTORSHIP CHECKPOINT: Community Playbook
Module 3: Assignment Checklist
Module 4: Skyrocket Your Engagement with Organized Content & Programs
Getting Started with This Module (5:54)
Live Instruction Session: Content & Programs Overview (91:22)
The 7 Content & Programming Categories (23:59)
The 7 Content Categories In-Depth (With Examples & Checklists)
Content Strategy Brainstorming (6:48)
Selecting the Best Ideas: The Decision Matrix Approach (5:51)
🏁 MENTORSHIP CHECKPOINT: Content Brainstorming
Content Swipe File (8:51)
Module 4 Assignment Checklist
Module 4: Completion Quiz
Module 5: Sustain the Engagement
Intro to Validating and Scaling Content (4:59)
Content Calendars and Measurement (11:32)
What to Do if Your Community's Engagement Does Not Increase (10:11)
Planning Meaningful Experiences Workshop Replay (94:27)
🏁 MENTORSHIP CHECKPOINT: Content Calendar
Module 5 Assignment Checklist
Module 6: Set Boundaries with Goals and Metrics
Measurement Foundations (5:32)
Essential Mindset Check: Are you holding these limiting beliefs around measurement? (8:26)
Types of Data (15:54)
Intro to Setting Community KPIs/Goals (9:12)
Establishing Audiences and Their Engagement Goals (10:40)
Working with Stakeholders - Even Difficult Ones (7:40)
Asking Engagement Questions (3:07)
First Draft Metrics (4:41)
🏁 MENTORSHIP CHECKPOINT: First Draft Metrics
Creating Your Final List of Metrics (6:29)
Engagement Dashboards (10:22)
Setting Boundaries with Community Metrics (3:43)
Module 6: Assignment Checklist
🌟 BONUS Resource: Community Strategy and Roadmap Deck forWorking with Stakeholders
🌟 Bonus Resource: Sense of Virtual Community Survey Template
🌟 Bonus Resource: Community Analytics Example Deck
Module 7: Encouraging Engagement for the Long Haul
Introduction to Encouraging Engagement (2:12)
Encouraging Engagement Basics (6:37)
Ways of Encouraging Engagement (10:34)
Encouraging Engagement Worksheet (5:15)
🏁 MENTORSHIP CHECKPOINT: Engagement Worksheet
Module 7 Assignment Checklist
The Wrap-Up
Get Your Completion Certificate & Complete the Course Survey
This Isn't Goodbye!
Introduction to Community Purpose, Values & Voice
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