What People Are Saying:


"There are so many things from this course that have helped me, and cumulatively I feel a big difference in my day to day work as a Community Manager - from hearing about how others run communities in their organizations and learning what I can apply to my own role to getting solid advice and support from my classmates to Carrie's warmth, inclusivity, and wisdom (not to mention moral support for when this job can be so tough!).

All of these have been really really impactful. The course exercises themselves have also made me think deeply about how I want to structure my community and do deep dives into what they want and how my org can deliver that for them."

- Alina Din

Hi, I’m Carrie Melissa Jones!


I am an author, community builder, and researcher of online communities. My work has helped the world’s leading online brand communities including the American Medical Association, Patreon, Google, and two U.S. presidential campaigns.

I am the author of the award-winning book Building Brand Communities: How Organizations Succeed by Creating Belonging with Charles Vogl and a student, teacher, and researcher of virtual communities at the University of Wisconsin-Milwaukee.